Customers are one of the most important aspects to any business, no matter what the size. A happy customer will turn into a loyal brand ambassador that will refer your company to friends or family. In this regard, learning how to cultivate a positive, timely, and lasting customer experience is key to retaining your current customers and drawing in potential new customers.

There are many ways to improve the customer experience through personalization. From crafting a unique brand message to catering to your customer’s pain points or surprising your customer with a unique gesture.  Check out the infographic below by the team at Valpak. They break down seven ways to personalize your business with unique tips and examples from companies like Nike or Walmart.



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