From its very beginning, HR was known for being resistant to change and for sticking to traditional methods such as candidate interviews and resume screening. In the last decade, however, the niche has evolved remarkably with the evolution of information technologies. Different modern tools like machine learning, artificial intelligence, and VR for detecting, evaluating and approaching the best candidates are now used by modern recruiters. Another radical change in the recruiting world is the use of social media which is now used for HR purposes by more than 80% of the businesses. Most job seekers are already aware of this radical change, and for this reason, they keep organizing and reorganizing their profiles to increase the odds of being reached by recruiters. In order to be labeled as a valuable candidate, you must understand first the online recruiting principles and how to make proper use of social networks. In case you’re wondering why social platforms are playing such a major role in HR today, here are some reasons:
- Not having to be everywhere: You don’t have to be active on every social media site for a better job opportunity search. You only need to find 2 or 3 social networks that fit your professional interests in order to be able to go to the next step.
- Niched targeting: Social media gives you the opportunity to target possible employers according to their location and industry. This future is a major time saver simply because you’ll no longer need to spend your time visiting or researching the company for their basic information. All you need is a proper keyword search and you’ll have all the relevant data within seconds.
- Smooth communication: Some people, especially introverts, might have a hard time attending job interviews and having to show and prove their best in a face-to-face, stressful atmosphere. By using social media, everybody can communicate in the way that suits them best.
- Background check: Social platforms has made it possible to conduct a trusty background check of any company. You can easily check on their profiles for comments and reviews from current and former employees. In addition, you can learn about their work style and culture simply by checking their “behind the scenes” content which is often made in order to show the company’s human side.
Now you may be wondering just exactly how you can best promote your experience and skills through social media in your job search. In order to help you, a team of HR professionals at A-writer.com have designed an infographic to present you with the 7 best ways to make use of social media in your job research.
Lucy Benton is high skilled editor, writer who currently works at College-paper.org. She focuses mostly on the worlds of technology, gadgets, and the Internet. If you’re interested in working with Lucy , you can find her on Twitter.